High & Dry Waterbeds set up in business in 1988 during the reign of Margaret Thatcher, we only intended to sell to established waterbed shops. There were a lot of retailers selling through magazines like Exchange and Mart and other local free magazines. High & Dry made the decision that we would not supply these retailers because we did not want to upset the high street shops and at that time there were quite a few. The British Waterbed association set the requirements for membership. For a short time John Boyton-Salts, director of High & Dry Waterbeds was on the committee.
High & Dry Manufacturing Ltd decided to lease a huge shop to sell directly to the public and double as our trade showroom. By showing a full range of mattresses in a range of hardside and softside waterbeds. We were now both a retailer and manufacturer of waterbeds.
Every waterbed retailer advertised with Yellow Pages. Everybody resented the fact that Yellow pages could charge what they wanted, and did. Since the evolution of the internet I would compare Yellow Pages and Yell to a school bully that has just got beaten up the school geek. (more…)