High & Dry Waterbeds have been supplying waterbed mattresses to trade and retail customers in the UK since 1988, twenty three years so far. Specialist retailers were our main source of revenue but the internet seems to be changing that. Nearly everyone has access to the internet now days and with a little common sense and a little research consumers are able to cut out the middle man. What we are finding is that trade customers that had a waterbed shop years ago found that profit margins have become far lower than those of conventional pocket spring mattresses. As a specialist shop will only sell enough waterbeds to break even at best, many have opted to quit their shops and set up an online retail business trading from home. And who is to blame them? Here is the problem. Because one retailers photograph of a waterbed mattress is much the same as anyone else’s photograph, the retailer that gets the order is generaly the one with the lowest price.
So how can they sell a waterbed mattress at such a low price? Simple, just sell a cheaper quality. When they had their shop and relied on customer feedback, they would never have dreamed of selling low cost waterbed mattresses because they relied on customer recommendation. The internet is a fantastic tool, but without doubt it has cheapened many products, not just waterbeds. On the other hand, retailers that charge extortionately high prices simply because they can due to lack of competition and perceived exclusivity will soon be found out.